Greeting my industrious friends! Flip2market.com was created to explore marketing ideas and strategies with manufacturers, distributors, service providers and other B2B companies.

I’m a regular guy that has helped 100’s of industrial companies grow by marketing their capabilities and products online through various forms of digital media.  From vintage mom-and-pop stamping houses nestled in New England, to glossy corporate headquarters glistening in the mountains; ASTM to Z-Pac folding, ISO and JIT, RFQs to ROI, KAN-BAN and KIT, I may have seen it all.

Here we will discuss everything from traditional marketing principles to the latest trends for exposure and lead generation. My goal is to share what I know and have seen so we can all be more competitive in rapidly dynamic global marketplace – but making sure we have some fun in the process!

aka Philip Paranicas


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