The Value of ThomasNet

“The only thing constant in life is change.”

— François de La Rochefoucauld, a noted French author of maxims and memoirs.
September 15, 1613 – March 17, 1680

I’ve often quoted this quote and I think it’s particularly relevant when discussing the value of ThomasNet … with one exception. As a company we continually change – innovate actually – to meet the ever-changing needs and expectations of industrial buyers and suppliers. But the exception that I refer to is “our constant” – our core goal and value to the marketplace – connecting these buyers and suppliers to do business with one another…no matter where they are or how they want or need to connect. Today there are lots of trendy terms about “customer engagement”, “asset or content management”, “change agents” and the like, but at the end of the day….what ThomasNet is all about is helping buyers buy from suppliers and suppliers sell to buyers. And, after 100 years, we know how to do that very well! Of course, today and moving forward, how we’re helping buyers and suppliers do business together continues to evolve. Whether it’s with CADPublishing, web strategy technologies and Social Media or transforming product searching and certification and diversity supplier sourcing, our unique position in working intimately with both sides of this business equation affords us with the intelligence to innovate and be on the forefront of many technologies and functionalities to facilitate these business relationships. And we share what we learn via newsletters, white papers and research briefs.

Okay, I give in, let’s use one of those trendy terms, “ROI” (return on investment). Why, because time and money matter and in many companies, the effective use of time and money is how success is defined. And you know what; ThomasNet is one of those companies. And to that end, we’re not only about helping engineers and buyers find trusted suppliers on – the only free platform for sourcing components, equipment, MRO products, raw materials and custom manufacturing services – and providing sales and marketing solutions for OEMs and product manufacturers, distributors and resellers, service companies, and custom fabricators – we’re about demonstrating ROI with facts and figures. Transparency about what we deliver and how it’s working is integral to our commitment and success in connecting industrial buyers and suppliers.

About Susan Orr

Susan’s mission is to collaborate with industrial companies by sharing knowledge that allows them to make informed decisions about how they go to market. As the Sr. Director, Partner Program Management at ThomasNet, Susan is responsible for overall program management including partner on-boarding, operational integration, collaborative marketing and demand generation strategies and programs.

Ms. Orr joined Thomas in 1999 as the Director of Internet Marketing for Thomas Register online. In 2004, Orr was named the Director of Product Marketing for Thomas’s Web Solutions offerings. She was appointed Director of Strategic Marketing in 2005 and Senior Director in 2008. Before joining Thomas, Ms. Orr served as the Director of Marketing for Programmer’s Paradise. She holds a master’s degree in Communications and History and a bachelor’s degree in Communications, both from Monmouth University. You can reach Susan at


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